Designing with the Mind in Mind : Simple Guide to Understanding User Interface Design Guidelines (9780128182024)

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User interface (UI) design rules and guidelines, developed by early HCI gurus and recognized throughout the field, were based on cognitive psychology (study of mental processes such as problem solving, memory, and language), and early practitioners were well informed of its tenets. But today practitioners with backgrounds in cognitive psychology are a minority, as user interface designers and developers enter the field from a wide array of disciplines. HCI practitioners today have enough experience in UI design that they have been exposed to UI design rules, but it is essential that they understand the psychological basis behind the rules in order to effectively apply them. In Designing with the Mind in Mind, best-selling author Jeff Johnson provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow.

Product details

• Format Paperback | 304 pages
• Dimensions 191 x 235 x 15.24mm | 610g
• Publication date 19 Nov 2020
• Publisher ELSEVIER SCIENCE & TECHNOLOGY
• Imprint Morgan Kaufmann Publishers In
• Publication City/Country San Francisco, United States
• Language English
• Edition Statement 3rd edition
• Illustrations note Approx. 175 illustrations (175 in full color); Illustrations, unspecified
• ISBN10 0128182024
• ISBN13 9780128182024
• Bestsellers rank 69,415

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