Health Communication - From Theory to Practice, Second Edition (9781118122198)

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Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields.
While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: * Health equity * Urban health * New media * Emergency and risk communication * Strategic partnerships in health communication * Policy communication and public advocacy * Cultural competence * Health literacy * The evaluation of health communication interventions To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit www.wiley.com/go/schiavo2e This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.

Product details

• Format Paperback | 656 pages
• Dimensions 180 x 242 x 31mm | 1,046g
• Publication date 24 Dec 2013
• Publisher John Wiley & Sons Inc
• Publication City/Country New York, United States
• Language English
• Edition Statement 2nd ed.
• ISBN10 1118122194
• ISBN13 9781118122198
• Bestsellers rank 1,066,631

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